BBC Upfront

BBC Studios commissioned Mule to create branding for their Upfront event held in the historic BBC Radio Theatre. As well as creating the brand mark, deliverables included animated looping backgrounds for the theatre screen, eventbrite banner, email sig, image posts for LinkedIn and live event presenter background slides.

IAB Digital Upfronts are events hosted by the Interactive Advertising Bureau (IAB) UK, a digital advertising industry body, to showcase digital advertising opportunities and trends for the upcoming year.